Every novice that plans to attempt creating an online presence to encourage the growth of their business needs to be armed with at least a few of the following top 7 local techniques for beginners as a part of their marketing strategy.
Meta Description and Title Tag
The title tag of a page is a search engine’s identifier as to what the page is basically about. The Meta description on the other hand is a slightly more detailed insight into the contents of the page. Because the Title Tag and Meta Description both show up in any relevant Google search, it’s a good idea to include your brand’s name or specific keyword in either or both to generate more targeted traffic.
High Quality Original Content
Tutorials, guides, tips and tricks, blog posts, articles, infographics, animations, podcasts and images are all a part of a websites content marketing. Content is not only particularly useful for the niche audience a website targets, but it’s also quite essential in raising search engine ranks. As such, investing in high quality, original content is a must for the every beginner in any industry. It serves as a unique marker of for your brand helping translate the traffic generated into sales.
Strategic Use of Long-Tail Keywords
The use of any sort of keywords in general is a successful strategic point for any beginner; however, the use of appropriate long-tail keywords ups your game to a whole new level. Suitable keywords, evenly spread all throughout the content of your website do much to promote your standing in the search engine ranks; Specifically detailed, long-tail keywords, even more so. However, it’s important to remember that exceeding a certain amount of keywords in the content can lead to keyword stuffing, a tactic that has more chances of landing you in Google hot waters than benefiting you or your website in anyway.
Internal links to pages within one’s own website allows easy navigation from one point of the website to another raising favorability with the users. While most content management systems are programmed to create these internal links and cross-links automatically, there are some which don’t. You’d want to make sure that yours does; if not, intentionally accomplish the links to help the search engines gain more insight into your website.
A fantastic SEO technique that is sure to impact a websites SEO standing and rank is the external linkage to outside sources and websites. By creating external links with other websites by posting or sharing relevant content, you are essentially creating back channels to your own website. When accomplish correctly, these external links have the capacity to exponentially increase the number of hits you receive on your content and site sending a message to all the search engines that you are a trusted source in your given industry.
Updated Websites Indexed By Google
Google Indexing is the process through which a particular website is categorized within the expansive database of the search engine. When a user searches a query via the search engine, it is not the web that it sifts through to present relevant information; rather it searches through its own extensive index to presents the searcher with what it’s looking for. It’s essential for the newbie’s to ensure that their websites are updated and then adequately indexed by Google to ensure that they are included in relevant searches. If not, then unfortunately your niche audiences won’t be able to find you online.
Frequent Rank Monitoring
For any beginner, all the SEO techniques aren’t likely to mean too much unless their use and benefits are kept track of. For a website to flourish, you want to closely monitor whether or not it’s making any progress within the search engine ranks. Close scrutiny, though is considerable effort, allows you to identify which tools are working and which aren’t and help you adjust your SEO approach accordingly. For an apprentice, the use of Google Analytics and other similar tools is highly encouraged.