Trends in web design are continually on the move, so it is important to ensure your strategies remain relevant. With studies suggesting that just 1% of website visitors will click on sliding banners, it is time to consider how relevant they are for you.
A poor user experience
One of the issues with sliding banners is that they may be used to convey several pieces of information; however, the chances are that visitors are likely to only click on one of these, at the most. This is usually the first one they see, leaving the others ineffective. It also means the one that is relevant to the user has a reduced chance of being seen. Sliding banners can also take time to load, often contributing to the slow loading of the page.
Reading speeds
It is difficult to make sliding banners effective when everyone has a different reading speed. A slow reader will become frustrated by sliding banners, as they move on before the slow reader has a chance to absorb the information. On the other hand, fast readers will finish reading one slide and potentially not wait for the next one before scrolling on.
Mobile screens
Due to their small size, sliding banners are even less effective on a mobile screen. When designing banners such as HTML banner ads, it is important to consider how they will look on all different screen sizes. To achieve the best results, use a professional service such as thebannermen.com/banners/animated-ads/html5 to ensure the HTML banner ads work well on all screens.
Are sliding banners ever relevant?
While many people are finding sliding banners less effective, there are still some occasions when they work well. This can particularly be seen on B2C e-commerce sites, with companies such as clothes stores wanting to display a range of products and using sliding banners as a shop window.
If you are continuing to use sliding banners, it is important to use analytics to monitor how well they are performing. While they may be becoming less relevant, they may still be relevant for you.
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