The purchase was just made official: Fitbit stays with Pebble also no farewell letter.
It remains to see an official confirmation, but we can assume that Fitbit Pebble eats. News initially disclosed by The Information, that little later technological means have been two and two together to make it a fact: deleted a tweet from the account Pebble read as follows: ¯ (ツ) / ¯. A graphic form of saying, ‘this is what there is’.
It seems that the creators of wearables will arrange the operation for far less money than one might suppose, there is talk of a figure moving between 34 and 40 million dollars. I do not know if Pebble is worth that, or better, but in the past, it had the opportunity to be bought for much more.
It tell us that the integration of Pebble within Fitbit will be important, is even talk of the disappearance as a brand in the market. Pebble would stay mainly with its intellectual property, and its software. With this move Fitbit seek to consolidate in the world smartwatchs where company specializing in the quantification has been taking tentative steps.
The most beloved element by Fitbit is possibly the operating system, or the intellectual property around it. It would allow you to grow in product ecosystems more easily
The sum of Pebble will rejuvenate Fitbit, current leader of the wearable market, mainly by force that has the quantification bracelets. Another song is to get their head in the sector of smart watches, where there are giants like Apple, Samsung, or LG, who are having a horrible time making a product that the public wants.
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Success in Kickstarter to be absorbed
We must remember that Pebble has grossed over 40 million dollars over its entire career within Kickstarter (since 2012), various campaigns have put the brand on the market, and we can not deny that much has been done known soon Time, planting face to consolidated names in consumer electronics.
We still remember how he raised a million dollars in a day, also the criticism he has endured for continuing to use a crowdfunding platform with its following products: he was supposed to be a consolidated company, capable of producing without the help of the people.
We could say that was the first to put in the market for a smartwatch as such, with its operating system and basic functionality, a couple of years before others had nothing to offer. Continue to evolve the idea has been complicated, with Time – more smartwatch – have not got the necessary push to transform the company.
Yes, they wanted Pebble other companies, we can highlight a first assault by the Japanese Citizen back in 2015, at that time they were offering $ 740 million. The following famous case is that of Intel, which put 70 million dollars on the table to grab the small company born from Kickstarter.
The road ahead poses complicated, possibly together have more to say on a more fertile we presumed that all such as smart, tough even for Apple or Samsung watches.
Tags: Fitbit, Pebble
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