Banner ads are one of the key methods businesses use in marketing campaigns. Displayed on websites, they can be an effective way of gaining the attention of potential customers and raising awareness of your brand. If you are not getting the results you hope for from your banner ads, here are some tips to boost results.
Animation
Static banner ads do not grab the attention in the same way as animated banners, so consider using animation in your design. For the best results, use simple animations that do not distract from your message and keep the length to no more than 15 seconds, with the last frame comprising a call to action.
Creating animated banners can be challenging, so you may like to consider using a professional agency such as https://thebannermen.com/banners/animated-ads/html5/ for your HTML 5 ads.
Be true to your brand
Make sure your banner ads are consistent with your brand, using the same colours, images, fonts, and anything else associated with your business. The banner ad should match the landing page to ensure potential customers don’t get confused.
Good quality images
Make sure the images and graphics you use are of good quality and enhance your message. Professional photography does not have to be expensive, as you can find good-quality stock images at an affordable price. Alternatively, you can use a designer for an original illustration. The images must match your brand, as abstract concepts will do nothing to enhance your message.
You should also decide whether images are even necessary; for example, you may be able to get good results with a purely text-based message by using effective copy and typography.
Small file sizes
If your banner ad is performing poorly, check the file size. Large files take time to load, so it is possible that anyone viewing the page has already scrolled down before the ad has a chance to load, meaning they don’t see it. In terms of file size, the smaller the better. The optimum maximum size is 150KB.
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