Probably the most used form of digital advertising, online banner ads are everywhere online and are seen by millions of people across the world every day. They are popular because they deliver measurable performance and scalable visibility, as well as being predictably priced.
30 years and counting
The first ever online banner ad appeared on HotWired.com in 1994 and was an advert for AT&T. Online advertising has come a long way since then, going from simple banner ads to data-driven marketing strategies that influence our daily lives.
No longer just static images, today’s banner ads are interactive, responsive and data-driven and are fully integrated into marketing systems.
What is meant by a banner ad?
A banner ad essentially means visual displays, made up of HTML5 creatives, images and interactive units, which are placed on digital platforms. The ads appear in apps and on websites in placements like sidebars, headers and in-content sections. If you need help with HTML5 banners, which are interactive, dynamic digital ads, expert agencies specialising in HTML5 banners can help create the right one for your business. The ads act almost like a mini webpage and can include video, animations and user interaction.
As with all advertising, their purpose is to attract people’s attention as they scroll, communicate a value offering and direct users to a desired action like watching a video, clicking onto another website or even completing a conversion.
As part of an overall marketing strategy, banner ads lead to brand recall, revenue generation, long-term customer acquisition and retention.
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